For B2B Companies over $5M ARR:
Turn Your Expensive, Inefficient Sales Team Into a High-Output Revenue Engine
Cut Wasted Salary, Free Up Your Reps, Scale Your Pipeline
The Problem:
Wasted Salary
- Your SDRs spend 30-50% of their day building lists in Apollo- That's $100K per rep annually doing $10/hour work- 10 SDRs = $1M wasted on manual data work
Wasted Time
- List building, email finding, data enrichment, CRM updates- Your $100K reps are doing work Clay handles for $500/month- Result: 2-3 conversations per day instead of 10+
Wasted Scale
- You hire more reps but pipeline doesn't grow proportionally- Each new SDR requires training, tools, management overhead- Your competitors automate this and scale faster
GTM Engineering To Automate Everything Your Sales Team Shouldn't Be Doing Manually
Stage 1 : Audit
- Map your current sales workflow
- Identify manual bottlenecks
- Build automation roadmap
Stage 2 : Build
- Set up Clay workflows for list building and enrichment
- Configure email infrastructure and deliverability
- Integrate with your CRM (HubSpot/Salesforce)
Stage 3 : Deploy
- Launch automated systems
- Train your team on new workflows
- Monitor and optimize performance
Ongoing: Optimize
- Continuous workflow improvements
- Performance reporting
- Scale as you grow
What Our Clients Are Saying...
Case Study: Vector - Enterprise Logistics SaaS
"Being able to have these conversations... it's critical to the business."
Francis Adanza, VP MarketingChallenge:
Vector targets whale accounts ($500M+ enterprises like Coca-Cola, FedEx, Home Depot) with long sales cycles. Their 2,000-account universe required consistent top-of-funnel activity, but managing multi-channel outreach internally created too much operational overhead.Solution:
Built and managed their complete outbound system—from ICP targeting and lead sourcing to multi-channel campaign execution (email + LinkedIn) and meeting scheduling. Handled all operational work so their team could focus on closing deals.Results:
$1M+ in pipeline from enterprise accounts
Each opportunity: $100K+ initial land, $500K-$1M expansion potential
Zero internal lift required—complete hands-off execution
Case Study: Aura Intelligence - Workforce Data Platform
"Clearlight delivers high-quality sales-qualified leads straight to our calendar. I'd definitely recommend Tom's services."
Aaron Tian, Director of MarketingChallenge:
Fast-growing startup needed to drive qualified pipeline quickly in a new category (workforce intelligence). Selling to private equity, hedge funds, and enterprise required education + personalization at scale. Limited team capacity meant prioritizing only the highest-quality conversations.Solution:
Automated their outbound lead generation from end-to-end—ICP identification, personalized multi-channel messaging, lead qualification, and calendar scheduling. Managed the entire operation so their lean team could focus on closing deals, not prospecting.Results:
10-20 qualified meetings monthly with target accounts
Higher-quality leads than organic channels (prioritized by sales team)
Meetings with exact ICP: management consultancies, PE firms, enterprises
Freed sales team to focus on highest-priority conversations
What You Get:
Outbound Automation
Total Addressable Market Mapping
- We build Clay workflows that map your entire TAM automatically- Enriched with contact data, validation, and tier scoring- Know exactly who to target and who to ignore
Multi-Channel Campaigns
- Email + LinkedIn sequences at scale- Hyper-personalized messaging using TAM data- Automated follow-ups and reply handling- 3-5X more conversations per rep
Email Infrastructure & Deliverability
- Domains, inboxes, warm-up, monitoring- SPF/DKIM/DMARC configuration- Keep bounce rates under 2%- Land in inbox, not spam
Inbound Optimization
Website Visitor De-anonymization
- Capture 70% of anonymous traffic- Identify company + contact info in real-time- Auto-qualify against ICP criteria
Route to SDRs while they're still on your site
Inbound Lead Scoring & Routing
- Automated qualification (company size, revenue, job title)- Fix broken lead scoring models- Instant routing to right rep via Slack/CRM- Speed-to-lead under 60 seconds
Form Optimization & Lead Management
- Reduce friction (ask 1 field, enrich the rest)- Auto-enrich form fills with 20+ data points- Filter out bad-fit leads before sales touches them- More MQLs, better conversion rates
CRM & Data Operations
CRM Cleaning & Maintenance
- Remove duplicates and outdated records- Enrich missing data (20-40% of CRMs are incomplete)- Auto-update job changes and company moves- Turn your CRM from liability to asset
Marketing Automation Enhancement
- Segment by enriched data (industry, use case, tech stack)- Personalized campaigns based on firmographic data- Re-engagement workflows for cold leads- Automated nurture sequences that actually convert
Conference & Event List Processing
- Upload attendee list → enriched and qualified in under an hour- Remove competitors, non-ICPs, duplicate contacts- Route to SDRs with context and talking points- Higher ROI on conference spend
Specialized Playbooks
Hiring & Recruiting: Automate candidate sourcing for 20+ open positions
Job Change Tracking: Alert AEs when champions move to new companies
News & Intent Signals: Trigger outreach based on funding, hiring, expansion news
Past Champion Reactivation: Track and re-engage former users at new companies
We'll build what actually moves the needle for your business.
Who Is This For?
✓ Right Company Size
$5M-$100M+ in revenue
50-1000 employees
B2B SaaS or services
Growing and scaling
✓ GTM Motion That Needs Automation
At least one of these:Outbound sales with SDR/AE team
High website traffic (5K+ monthly visitors)
PLG or free trial motion
Regular conference attendance
Aggressive hiring (10+ open positions)
Marketing ops running campaigns
✓ Clear Pain Points
Sales reps waste time on manual data work
Website traffic not converting to pipeline
CRM data is messy or outdated
Lead scoring doesn't work
Conference lists sit unused
Can't scale without hiring more people
Ready to Stop Wasting Money on Manual Sales Work?
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