// for B2B teams
AI-native GTM engineering, outbound, content and RevOps, built for your team to run.
// meetings I've booked for companies
Pfizer
J.P. Morgan
Nissan
Kohl's
Deloitte
PwC
KPMG
EY
Bloomberg
Bain & Company
Zendesk
Korn Ferry
BorgWarner
Knauf
Disturbia
SK Group
Jaguar Land Rover
Drax Power
LKQ
Kyndryl
Genpact
Informa
Serco
Mercury Marine
Arthur Beale// what I do
Finding who to contact, writing to them, handling replies and booking the call.
Post ideas, drafts, carousels and videos in the founder's voice, drawn from your own results and what your prospects say.
The page your outreach sends people to, and one look across your site, decks and content.
Keeping the CRM, the data and the follow-up running without manual work.
signals
Reasons to get in touch now
AI + data
Where the work gets done
channels
How people hear from you
what comes back
Answers from real buyers
CRM
Kept up to date, whichever one you use
pipeline
What it all adds up to
Booked meetings and new revenue
// the loop
// plays
A research agent looks into every company on your list and scores it before anyone writes to them, and you see the cost before it runs. Each email then leads with an insight that matters to that company.
so thatthe best-fit accounts are contacted first, with something relevant to say.
Companies that just posted a role for the work you do, use a competitor's tool, put a contract out to tender or appointed a new leader. A company where several of these happen goes to the top. Each comes with the right people and a line about what was seen.
so thatoutreach goes to companies with a reason to buy now.
Describe who you sell to and see how many companies and people there are in each part of that market, before anything is spent. Each part can become its own list and its own campaign.
so thatyou know how big a market is before you pay to reach it.
When someone replies or books a call, their deal is already in your CRM. You get a short briefing before the call. Afterwards an agent writes the notes onto the deal and leaves a recap email in your drafts.
so thatnobody types up call notes or creates the same deal twice.
Every morning you see what is sending, which campaigns are getting replies and anything that needs attention. Campaigns that book no meetings are stopped, and the one that does gets most of the new leads.
so thata campaign is kept or stopped on its numbers, and problems show up the same morning.
When a prospect replies, an agent drafts the answer and sends it to you with their message. You send it, change it or skip it. Anyone interested gets a follow-up drafted on the right day until they book.
so thatno interested reply is left without an answer or a follow-up.
// working together
I build the systems your team needs in your own accounts and set them up for you to run in-house.
The first system is live within 30 days, or you don't pay for the first month.
Live means running in your accounts on your real data.
After the build I keep improving and maintaining the systems, month to month.
There is no minimum term. If you stop, you keep everything that was built.
Consulting and fractional engagements are also available. Ask about them on a call.
// case studies
“Being able to have these conversations... it's critical to the business.”Francis Adanza, VP Marketing, Vector
Vector sells to very large enterprises with long sales cycles. Its 2,000-account market needed steady outreach, and running that in-house took too much of the team's time.
Watch the video“Clearlight delivers high-quality sales-qualified leads straight to our calendar. I'd definitely recommend Tom's services.”Aaron Tian, Director of Marketing, Aura Intelligence
A fast-growing startup in a new category, selling to private equity, hedge funds and enterprise, with a small team that could only take the best conversations.
Watch the video“Been real happy with the results we've gotten. They leverage the latest tools and processes and best practices to source leads for us.”Joel Weinbach, Reporting XpressWatch the video
“He found our market bang on, exactly the sort of customers that we want.”Chris Dann, Founder, Broxbourne MarketingWatch the video
The client is not named.
// how it starts
We look at how your team sells today and where the manual work is.
You give access to the tools involved. I map what connects to what and pick the first build.
One system running on your real data within 30 days, with you approving anything that sends.
I keep it running, report what it did and build the next one.
// tech stack
I build in code, so each system runs daily on its own, never pays for the same lead twice and sends nothing without approval.
Claude Code
OpenAI
Clay
n8n
Node.js
Postgres
Instantly
HeyReach
HubSpot
Salesforce
Apollo// who this is for
// questions
Clearlight GTM builds and runs the systems a B2B company uses to find and win customers. The work covers four areas: outbound automation, founder-led content, landing pages and branding, and RevOps. It is run by one person, Tom, who builds the systems for your own team to run, and can stay on to maintain them.
GTM stands for go-to-market: everything a company does to find buyers and turn them into customers. GTM engineering is building that work as a system so it does not have to be done by hand. A GTM engineer connects the data, the AI and the tools so that finding leads, researching them, writing to them, following up and updating the CRM run on their own, with a person approving what is sent.
A fractional GTM engineer is a GTM engineer who works with your company part-time, in place of a full-time hire. Clearlight GTM offers fractional engagements alongside its main way of working, where Tom builds your sales systems and sets them up for your team to run.
Partly. Clearlight GTM can run your outreach for you, as a lead generation agency would. The difference is that it builds the system in your own accounts: signals that say who to contact now, research on each account, the outreach itself, replies answered and followed up, and a CRM that stays up to date. Tom can run it for you or set it up for your team to run, and you keep it either way.
Clearlight GTM builds deep research and scoring on every account, a weekly list of companies with a reason to buy now, a count of your whole market before anything is spent, a CRM that keeps itself up to date, an agent that drafts replies and follow-ups, a morning report on which campaigns are working, a clean contact database, explainer videos made from a script, and a daily list of post ideas.
Clearlight GTM is one person, Tom. He designed and built every system on this page.
Working with Clearlight GTM starts with a 90-day build: Tom builds the systems your team needs in your own accounts and sets them up for you to run in-house. The first system is live within 30 days, or the first month is free. After the build he keeps improving and maintaining them month to month, with no minimum term, and you keep everything if you stop. Consulting and fractional engagements are also available. It starts with a call.
Working with Clearlight GTM is a monthly fee: a 90-day build, then month to month with no minimum term. If the first system is not live within 30 days, the first month is free. The fee depends on what needs building, so it starts with a call.
Clearlight GTM has built with Claude Code, Clay, n8n, HubSpot, Salesforce, PlusVibe, Instantly, HeyReach, Apollo, Fathom, Cal.com, Slack and Postgres, among others. The systems are fitted to the CRM and the sending tools a company already uses.
A typical outbound agency runs the outreach for you from its own setup. Clearlight GTM builds the system in your own accounts, and can run it for you or set it up for your team to run: what triggers the outreach, the research on each account, the replies, the follow-ups, the CRM and the content your buyers see. What comes back from replies and sales calls changes who is contacted and what is said. The person who builds it is the person you work with.
// next step
A call to look at how you sell today and what could run on its own.