// for B2B teams
AI-native outbound, inbound and RevOps.
// meetings I've booked for companies
Pfizer
J.P. Morgan
Nissan
Kohl's
Deloitte
PwC
KPMG
EY
Bloomberg
Bain & Company
Zendesk
Korn Ferry
BorgWarner
Knauf
Disturbia
SK Group
Jaguar Land Rover
Drax Power
LKQ
Kyndryl
Genpact
Informa
Serco
Mercury Marine
Arthur Beale// what I do
Finding who to contact, writing to them, handling replies and booking the call.
Spotting the companies already looking at you, finding the right person there and getting them to your team while they are still interested.
Keeping the CRM, the data and the follow-up running without manual work.
signals
Reasons to get in touch now
AI + data
Where the work gets done
channels
How people hear from you
what comes back
Answers from real buyers
CRM
Kept up to date, whichever one you use
pipeline
What it all adds up to
Booked meetings and new revenue
// the loop
// plays
Every week, companies that just appointed a new decision maker, posted a role, put a contract out to tender or posted about the problem you solve. Each is checked against your ICP and comes with the right person and their contact details.
so thatoutreach goes to companies with a reason to buy now.
When someone books a call, replies with interest, fills in a form or downloads a guide, an agent looks up their company and scores the fit. The right person on your team gets a message saying who they are, what they did and what to say first.
so thatinterested people hear back while they are still thinking about you.
Many of the companies that visit your site are named and checked against your ICP. For the ones that fit, you get the people there you would want to speak to, with verified emails and a talk track. An alert goes to Slack when they visit, and again if they come back.
so thatyou can contact a company while it is looking at you, not after it has chosen someone else.
When a prospect replies, an agent drafts the answer and sends it to you with their message. You send it, change it or skip it. If they agree to a call, it is booked and confirmed, and anyone who goes quiet gets a follow-up until they book.
so thatno interested reply is left without an answer or a follow-up.
Every lead and company you have sourced is kept in one database. An address is checked again before a campaign if it has not been checked in 90 days, and one that bounces is never bought or emailed again. A campaign uses the leads you already have before any are bought.
so thatyou never pay twice for the same lead, and your lists stay clean.
When someone replies or books a call, their deal is already in your CRM. You get a short briefing before the call. Afterwards an agent writes the notes onto the deal and leaves a recap email in your drafts.
so thatnobody types up call notes or creates the same deal twice.
// working together
I run your cold email end to end, and interested prospects are handed to your team to close. It suits B2B companies that already sell something worth $5K+ and know who buys it. Your market can be small: Vector’s was 2,000 accounts.
Month to month, no minimum term.
I build agents that take manual work off your team across outbound, inbound and RevOps, and keep them running. It suits sales teams of any size doing the same manual work every week, like research, follow-up and CRM updates, in tools they already use.
Your first agent is built free.
Consulting and fractional engagements are also available. Ask about them on a call.
// case studies
“Being able to have these conversations... it's critical to the business.”Francis Adanza, VP Marketing, Vector
Vector sells to very large enterprises with long sales cycles. Its 2,000-account market needed steady outreach, and running that in-house took too much of the team's time.
Watch the video“Clearlight delivers high-quality sales-qualified leads straight to our calendar. I'd definitely recommend Tom's services.”Aaron Tian, Director of Marketing, Aura Intelligence
A fast-growing startup in a new category, selling to private equity, hedge funds and enterprise, with a small team that could only take the best conversations.
Watch the video“Been real happy with the results we've gotten. They leverage the latest tools and processes and best practices to source leads for us.”Joel Weinbach, Reporting XpressWatch the video
“He found our market bang on, exactly the sort of customers that we want.”Chris Dann, Founder, Broxbourne MarketingWatch the video
// how it starts
We look at how your team sells today and where the manual work is.
You give access to the tools involved. I map what connects to what and pick the first build.
Your first campaign, or your first agent, built free and running on your real data, with you approving anything that sends.
Month to month, I keep it running, report what it did and build the next one.
// tech stack
I build in code, so each system runs daily on its own, never pays for the same lead twice and sends nothing without approval.
Claude Code
OpenAI
Clay
n8n
Node.js
Postgres
Instantly
HeyReach
HubSpot
Salesforce
Apollo// who this is for
// questions
Clearlight GTM builds and runs the systems a B2B company uses to find and win customers. The work covers three areas: outbound, inbound and RevOps. It is run by one person, Tom, who runs cold email for clients and builds and runs AI agents for their sales teams.
GTM stands for go-to-market: everything a company does to find buyers and turn them into customers. GTM engineering is building that work as a system so it does not have to be done by hand. A GTM engineer connects the data, the AI and the tools so that finding leads, researching them, writing to them, following up and updating the CRM run on their own, with a person approving what is sent.
A fractional GTM engineer is a GTM engineer who works with your company part-time, in place of a full-time hire. Clearlight GTM offers fractional engagements alongside its two main ways of working: running cold email for you, and building and running AI agents for your sales team.
Partly. Clearlight GTM can run your outreach for you, as a lead generation agency would. The difference is that it builds the system in your own accounts: signals that say who to contact now, research on each account, the outreach itself, replies answered and followed up, and a CRM that stays up to date. It also builds AI agents across the rest of the go-to-market process, from spotting who is ready to buy to following up inbound leads and keeping the CRM up to date, and you keep everything either way.
Clearlight GTM builds deep research and scoring on every account, a weekly list of companies with a reason to buy now, a count of your whole market before anything is spent, a CRM that keeps itself up to date, an agent that drafts replies and follow-ups, a morning report on which campaigns are working, a clean contact database, and alerts naming the companies visiting your website.
Clearlight GTM is for B2B companies that already sell, with customers worth $5K+ each. Cold email suits a company that wants its outbound run for it, in a small market or a large one. AI agents suit a sales team of any size that spends part of every week on manual work, like research, follow-up and keeping the CRM up to date.
Clearlight GTM is one person, Tom. He designed and built every system on this page.
Clearlight GTM works with companies in two ways. Tom can run your cold email for you: finding who to contact, the copy, the sending, the replies and the booked calls. Or he builds AI agents that take manual work off your sales team: the first agent is built free, and if it is useful he carries on month to month, running and improving it and building the next. Both are month to month with no minimum term, and you keep everything if you stop. Consulting and fractional engagements are also available. It starts with a call.
Working with Clearlight GTM is a monthly fee, month to month with no minimum term. For AI agents, the first agent is built free, so you see it working before you pay anything. The fee depends on what needs building or running, so it starts with a call.
Clearlight GTM has built with Claude Code, Clay, n8n, HubSpot, Salesforce, PlusVibe, Instantly, HeyReach, Apollo, Fathom, Cal.com, Slack and Postgres, among others. The systems are fitted to the CRM and the sending tools a company already uses.
A typical outbound agency runs the outreach for you from its own setup. Clearlight GTM builds the system in your own accounts and runs it for you: what triggers the outreach, the research on each account, the replies, the follow-ups and the CRM. What comes back from replies and sales calls changes who is contacted and what is said. The person who builds it is the person you work with.
// next step
A call to look at how you sell today and what could run on its own.